Developing a strategy is a critical and fairly normal part of operating a successful nonprofit. Communicating that strategy to staff, donors, and leadership is something entirely different. Strategic plans tend to be formal documents that all too often end up gathering dust on near the reception desk and then somewhere in the vaults of important documents. However, there is one simple tool that will make a strategic plan a vital document that will clearly communicate the future – A Strategy Map.
A strategy map is a one page graphical image of strategy. In graphical image it will tell the story of the organization, what it needs to be successful, what they must do to be successful, and who are they going to do it for.